Disruptive Technology: What’s tipped to be the next area of tech innovation for 2019 and beyond? Where do we need to see new thinking and innovation?
1. We see early traction in unlocking more functional and bioactive ingredients from plants driven by gene editing in crop breeding and big data analysis on the long-tail of existing crops
2. The biggest disruptive force in the food space is food tribes. These have been empowered by digital platforms. The challenge of gluten-free and the success of a brand like CauliPower shows the disruption is not always high-tech but is almost always consumer drive
3. There has been an increase in the rate of food ingredient R&D by corporates and start-ups. But will major CPGs match this with faster adoption?