Digitisation: What key factors are driving the application of big data, AI and digital transformation in food?
Dan shared 3 top takeaways from the discussion:
1. Food industry is behind other industries when it comes to use of data. Still overly reliant on focus groups etc.
2. Use of data has been relatively reactive, need to become more predictive
3. Consumers don’t know who to trust when it comes to data and information. Need to figure out how to educate consumers and provide understandable information