The Power of Beanz: A Delicious Application or Ingredient that Brings Beans or Pulses to the Menu

Kraft Heinz is scouting for start-ups developing solutions that bring beans or pulses as an application or ingredient to the menu of its consumers.

Kraft Heinz has a heritage in tomatoes and beans, with roots in agriculture, and is looking for opportunities to support consumer health through adding more beans and pulses to today’s diets.

Ultimately delivering on five key areas; sustainability, health, affordability, taste, and convenience, solutions can include but are not limited to;

  • Processing
  • Bioconversion
  • Boosting nutrients
  • Preventing anti-nutritional factors
  • Improving protein quality
  • Improving gut health
  • Achieving satiety

The Innovation Challenge Winner will:

  • Receive senior leadership coaching, marketing, regulatory, innovation and technology guidance
  • Access to Kraft Heinz R&D capabilities, such as the Innovation Centre, incl pilot plant, in Nijmegen, The Netherlands
  • Be showcased through Kraft Heinz’s media and communication
  • Be offered help in scaling up and access to its distribution channels

The selected finalists will present in a Challenge Final at the Future Food-Tech Summit on September 30 – October 1!


  • Entries open Monday July 19
  • Entries closed Friday August 20
  • After shortlisting and review, the finalists will be announced in early September
  • The Innovation Challenge Final will take place during  Future Food-Tech on September 30 – October 1, to a global audience. All finalists will be invited as guests to network at the summit.


Whether you’re a start-up preparing your entry, a technology integrator or investor – rewatch this webinar with Erik-Jan Ransdorp, International Director R&D Better Meals & EMEA at Kraft Heinz to hear insights about the company’s innovation priorities and ask questions about the challenge.