With an MA in Communication and Information Sciences and an Executive MBA from Nyenrode University, Hille van der Kaa is a jack of all trades. For years, she advised media companies on content and marketing concepts, she was editor-in-chief of one of the leading newspapers in the south of The Netherlands, and she taught media studies at the Fontys School of Applied Sciences and Tilburg University. In 2020, Van der Kaa completely changed track and joined Those Vegan Cowboys as Chief Communications Officer, before taking over the reigns as CEO of the pioneering Dutch start-up.